About Dr. Bill Carroll
PROFESSIONAL OF MARKETING ECONOMICS
Bill Carroll is the CEO of Marketing Economics, a consulting firm specializing in the travel industry, marketing, pricing, distribution, and revenue management. His clients are hotel chains and management companies, individual properties, and travel intermediaries.
About Dr. Bill Carroll
Bill Carroll is the CEO of Marketing Economics, a consulting firm specializing in the travel industry, marketing, pricing, distribution, and revenue management. His clients are hotel chains and management companies, individual properties, and travel intermediaries.
Bill is also a Senior Analyst with Phocuswright a firm providing research, reports, and conferences for the global online travel industry.
Bill retired in 2015 as a clinical professor of marketing at the Cornell School of Hotel Administration. He taught courses in economics, digital media marketing, pricing, marketing distribution, and revenue management. Carroll was recognized numerous times as teacher-of-the-year at the school and continues to offer several successful online courses in digital marketing through e-Cornell. He has authored numerous articles and reports.
For over 25 years Carroll held a variety of senior positions in the travel industry including Division Vice President for Global Marketing Planning at Hertz, where he was responsible for global pricing, revenue management, marketing information systems, and counter sales.
Articles
Bill Carroll has written numerous articles and papers related to various topics, most related to the travel and hospitality industry. His articles and papers have been published in scholarly journals as well as trade publications.
- Digital Marketing Performance Evaluation in the Covid-19 Pandemic
- The Owner & Manager Dilemma: Too Much Information
- Book Direct Debate: Long- vs. Short-Run View
- Hospitality Distribution Dissected
Bill is also an active contributor to Phocuswright, the world’s leading travel industry research authority.
Associations
- Board of Directors
- 2015 to present
- Board of Directors
- 2015 to present
- Analyst
- 2000 to present
- Analyst
- 2000 to present
- Advisory Board
- 2010 to present
- Member
- 2010 to present
- Industry Quorum
- 2017 to present
eCornell
Bill is an active educator at eCornell. Together he instructs with Rob Kwortnik on the Hospitality Digital Marketing Certification. The certificate can be bought as a bundle, or purchased as individual courses. There are four courses in the certificate, which Bill and Rob teach three.